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Archive for October, 2007

I have bad hair today.
I admit this not because I want pity. I just want to share how bad hair hurts my business.
I woke up with bad hair. I washed it yesterday, so I wasn’t going to mess with it this morning. So I primped and fussed and tried to get it to work.
It didn’t. [...]

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This morning I surfed funny cat videos, visited some of my favorite blogs, did some dishes, messed with my hair, organized my shoes in the closet.
I’ll do anything to avoid what I really need to do, which is to put together a proposal for a potential client to write emails and content for a “nurture [...]

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Since I quit my job this summer to start writing professionally, one of the coolest things I’ve landed is a gig as a columnist for a local San Diego monthly newspaper.

The Espresso is distributed for free in coffee houses and the like in San Diego. I’m not getting paid, but it’s got a circulation of [...]

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Thanks mostly to my conversations on this blog, I recently picked up a job writing copy for a redesigned website. I have 11 pages in all to write, and minutes ago I finished page 6.
Three of the pages are linked and should be written together, and I’m committed to getting those done before bed. I’ll [...]

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I can’t figure out how to work a trackback.
Do I put code somewhere? Does it do it automatically? What the heck is a URI? The only “pingbacks” I seem to get are on the posts I write where I refer to my other posts. Isn’t that kind of incestuous?
I have no idea what CSS is. [...]

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I’ve been wanting to take a picture of a handwritten sign near my house for several days. In bold black marker, it reads, “I’LL BUY YOUR HOUSE TODAY!! CA$H” plus a phone number.
This marketing technique is intriguing to me. What kind of consumer will respond to this entreaty? Someone with a missed payment, fearful [...]

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Before I quit my day job to become a professional copywriter, I had a regular job and a regular paycheck. Every 15 days or so, I’d get an email or an invalid check or something to tell me that, once again, I could buy groceries.
But now checks come v-e-r-y  s-l-o-w-l-y to my post office box. [...]

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It happens to me every afternoon. Some time between 2 and 3 or so, I find myself surfing the web, pushing refresh a dozen times on my website stats page, itching for a walk, allowing the cat on my lap thus ensuring I can’t type… whatever.
Before I quit my day job to make a living [...]

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Since leaving my jet-setting, executive-type sales/marketing position at a technology company, I’ve become ultra cheap.
 
Not just kind of cheap. I mean really, almost insanely cheap.
Example 1: at first I budgeted 3 trips a week to my favorite coffee shop, but then I discovered that I can buy 25 tea bags and make chai at home [...]

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Yesterday someone asked me how I determine a cost estimate for a writing project if I’m not charging by the hour. This is a tough problem, and it’s important professional writers learn how to do it well. With my 60 days of experience, I’m still learning.
I try to break down a project into several time [...]

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